Thursday 27 March 2014

Evaluation Task 4- 'Explain how we used digital technologies in the construction and research'

Our A2 Media studies project has been built and shown through the use of not only media products but also lots of online media technologies.  

My blogger is a good example of how a media technology has enabled me to create vibrant and eye catching set of coursework, and blogs to show other people my progress throughout the production stages of media studies.
I have also been able to record all of my work through images taken not only from the internet (another media technology) but also my own images taken using media technologies such as iphones and cameras. 

Without some of these modern technologies, I would have not been able to demonstrate my production to the audience. 

Another major contributor to the mass use of Media Technologies would be the open access to the internet.

We relied on this technology throughout the entire production of our music video, both before (pre-production) and after (post-production).

For example 'YouTube' was an important website that we relied on to access inspiration and discover new visual video idea’s. 




We used 'Google' as our main search engine to research different artists and find their websites to use as inspiration and to collect ideas.





Similar websites that we researched to draw up our own:








By studying these websites closely we were inspired to take advantage of these Online Technologies.
They demonstrated the use of a live twitter and Instagram feed on their website which updates their audience and viewers with current information, keeping their audience and fans in the loop making it personal. 
This is a great way to keep the audience interested and up to date in an easily accessible way!







We created our website for our band with a technology called WIX. By looking at other websites we knew what was important to add to the artists website. 
This is yet another example of an online Media Technology. WIX is a programme that allows you to create and distribute your own online website. I was able to add elemtents such as images, videos and links onto the websites and social media like Facebook, Twitter and Instagram for the bands fan base who want to be in constant contact with them. This tells you how much we relide on these Media Technologies. 

The post-production of our music video involved us using Photoshop to create a CD DIGIPAK full of images, logos and text to market and sell our product.


All these technologies were useful for me because I am a prosumer. They were all free to use which was good for us because it made our pre-production and post-production much easier. I create things and share them through the internet whilst I also consume things that other people have made. All of these things that I have talked about have encouraged and helped me construct and research my music video and digi pak. 
By using digital media technologies i have used technological convergence to ensure that i have produced three products as part of a successful campaign. My use of YouTube, Wix, Blogger has enabled me to become a prosumer, a creator of media products to a near professional standard. The use of final cut pro as a piece of editing software has taught me how to select and organise a music video to a very high standard using semi-professional media equpitment. I have also been able to share ideas and research  into global products. Digital technology has made available to me opportunities to upload, share and distribute my products using YouTube as a free online broadcast platform. It is also interactive as my audience have been able to feedback, like and comment on my products using features such as, Survey Monkey, YouTube and Facebook comments and other online tools. This gave us the necessary feedback that we needed to step forward and understand what we could have changed to make our video and digi pack better. All of these new skills learned on this course have enabled to gain experience not only as a user of digital technology, but also become a producer. This is important because it gives an understanding of the media in the online age.

1 comment:

  1. This is solid description of the technologies that you used in your coursework, but you need to evaluate these technologies in relation to the evaluation task set - I think his means explaining the use of digital technologies and filming this - it needs to be posted. I like how you try and evaluate the use of technologies in the pre and post production stages of your coursework - this could be developed with a discussion of convergence and of you being a prosumer, for example!

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