Target Audience

Our target audience is from the ages of 16-24.

• It is a young band in our music video so it attracts girls and also boys who want to look like them - they are almost like inspiration and role models for the boys

• The girl is going to be very attractive so this also grabs the attention of the boys

• Uni is an important part of the video which attracts and involves young people

• The band that we are creating are going to be quite alternative and cool so this will attract other young and upcoming bands

• The kooks are organic artists, so therefore we will make the band that we are creating organic. This attracts people who like organic and real artists compared to synthetic artists.

Therefore someone like this would listen to their music:

Name: Kitty O’Connor

Age: 18

Occupation: Student

Where do you live?

Right now, I live in Los Angeles with my family but I am originally from Bath.

What kind of music do you like?

Since living in America i’ve become more open to American style artists like Jay- Z and Kanye. But I really enjoy that British sound that comes from bands like The Arctic Monkeys and Two Door Cinema Club.

What about the band attracts you?

Other than the fact the boys are gorge? I love the idea that when a band like this performs it looks like it’s so chilled out and they do it more the music rather than the fame. That’s so much more likable.

Describe your perfect Friday night.

I’ve suddenly got really into going to house parties, it seems to be the thing you do in LA. Because the legal drinking age in America is higher you can’t get into clubs so everyone just has parties at their house. So my perfect Friday night would be going some chilled out concert, then going to a house party just when it starts to get really good.