A bit about Kyle…

Kyle cooper, who was born in July 1962, is a modern designer of motion picture title sequences. He studied graphic design at Yale University.

 

Early in his career, Cooper worked as a creative director at R/GA , which is an advertising agency with offices in New York and Los Angeles. While he was there he created the title sequence for the 1995 American crime film “Se7en” which was work that received critical acclaim and inspired a number of younger designers. Cooper said that h wanted to create main titles that were raising the bar creatively, which is what he did in “Se7en.”

What has Kyle done?...

Kyle has directed over 150 film title sequences. He has been credited with "almost single-handedly revitalizing the main-title sequence as an art form". He is also the founder of two internationally recognized film design companies, called Imaginary Forces and Prologue Films.

Do I like Kyle?

I really enjoy watching Kyle’s opening sequences. They are really excited and exhilarating. They get you ready for the film your about to watch and get you in the mode. They make crave more of the film and I love the way he does them. He has a very specific format to his work and I admire it. Its quite hectic but draws you to the thing your watching.

The New York Times said that his 1995 title sequence for "Se7en" was one of the "most important design innovations of the 1990’s." 
Kyle says that a great title sequence sets an expectation.

"Se7en"
In class we watched and discussed the opening sequence of the film 'Se7en.' The opening sequence is like a short story told in fragments and sketches. It shows the work of an un-known man, who is making diary entries with clippings from books, self-developed photographs, found images and objects. This gives the audience an intense look into the mind of a serial killer (which we find out later in the film.)
The format of the names etc fits in very well. It is like the diary entries and letters that he is writing, so it is like the hands in the opening, wrote the names of the actors etc.

"Wimbledon"

Wimbledon is a rom-com that was out in the cinemas in 2004. The opening sequence is very entertaining and perfectly suited to the film itself. Wimbledon was one of the main titles Cooper showed at his 2009 Flux/Forget the film and Watch The Titles presentation at The Hammer Museum in L.A. He said as he introduced the opening sequence, “It doesn't always have to be about blood and eyeballs.”

In Wimbledon, Cooper effectively sets the right mood for the movie and I think he captures the audience's attention in the first few seconds. He does this with nothing more than the sound of a tennis racket hitting a ball and the crowd’s heads moving from one side to the other as they watch the ball get hit up and down the court. This mimic’s the spectators of a tennis match.

The credits are positioned on the far right and far left sides of the screen and every time the sound of the ball getting hit is heard, a credit changes to the other side of the screen.